Is Video Conferencing Helping or Hurting Your Business During Covid-19?

Oftentimes, all customers want is a brief moment of connection with you and your brand.

Raise a virtual hand if your screentime has increased by 90% for the 9th week in a row. ✋ Yup, join the club! Now more than ever, people are looking to computer screens for connection, and companies are scrambling for more ways to show up online. Of all the communication channels available to businesses during this unprecedented time, video conferencing has stood out among the rest.

Video conferencing is a form of synchronous communication, which allows users to interact with and respond to others in real-time. Zoom meetings and Facetimes are great examples of synchronous communication.

A recent study by ZoomInfo found that “Zoom…saw a 418% growth in adoption rate in just two months.” In addition, Google Meet, the tech behemoth’s solution for virtual conferencing, has experienced unprecedented growth in the wake of COVID-19, boasting roughly 100 million video conference attendees each day and utilizing 3 billion minutes of video, according to Forbes.

While these stats are staggering, there’s just one problem – what if virtual conferences are not a good fit for your business?

More companies are feeling the pressure and jumping into the deep end of the digital pool simply because they see others doing it, without knowing whether or not the solution will produce the desired results. What business owners really want is an effective strategy to increase customer engagement, retention, and sales during COVID-19. However, video conferencing and other synchronous video platforms like Zoom are NOT the most effective solution for every business during this time. Perhaps your organization should, instead, look to integrate more asynchronous video solutions to grow your business during COVID-19.

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Asynchronous video communication enables users to send and respond to video messages without being in a real-time setting. Snapchat and Instagram are great examples of social media platforms utilizing asynchronous communication. It is important to mention that the powerful capabilities of asynchronous video communication aren’t solely reserved for social media, nor limited to 10 and 15-second increments! Businesses around the world have skyrocketed sales, increased team engagement, and made more meaningful connections with their customers by leveraging the power of Videoup’s 30-second asynchronous video solution.

Hold on to your blue light blocking glasses, because we’re taking a closer look at 3 ways you can cure customer disengagement and increase sales during COVID19.

Here’s how you can use Videoup’s asynchronous 30-second video messaging to increase customer engagement, brand awareness, retention, and sales right now.

1. Send a Videoup via text or email to each customer/client after each purchase is made.
2. Send a Videoup to all past customers offering a “free trial” to re-engage them.
3. Create a free digital resource to grow your email list. Send a personal Videoup to new subscribers and offer to hop on a call to offer additional support.